Annual
Report
2021
Report
2021
To become an exemplary, leading credit bureau in the world and a growing value for Turkey, by exceeding expectations with innovative products and services.
To offer the information and technology that meets the financial needs of the financial industry and the real sector, in the best way, to increase the operational efficiency of the institutions it serves.
In 2021, the Objectives & Key Results (OKR) method was adopted for use in KKB Strategic Planning and Goal Setting studies in order to goals simpler, more focused and more measurable within KKB, and the studies were shaped in this direction.
This method is aimed at setting cast-iron, qualitative and inspiring goals for the entire institution and to measure their performance by following these goals with clear, realistic and numerically measurable key results. In addition, through this method, KKB aims to provide transparency in a manner where all employees of the institution know and understand the corporate strategies and strategic goals, and to motivate the employees in this direction.
While determining the strategic goals of the institution, this method was applied to create clear targets in line with the basic strategies, and these strategies were transformed into measurable key results, allowing the use of quantitative criteria for the evaluation of strategic performance. The targets were set as a pilot in 2021 and the key results allowing monitoring of the realization of these targets were followed throughout the year, with the corporate strategic performance measured on the basis of these values.