Annual
Report
2021
Report
2021
The Product Management and Development Department is responsible for determining the strategies for the products and services of KKB and Findeks, following the technological developments relevant to these strategies and performing the necessary activities to improve existing products, designing new products, bringing them into use and managing the products. In fulfilling these responsibilities, the Department focuses on the needs and expectations of the finance sector, the public sector, the real sector and individuals. The department continues the following activities;
Product Management Unit
The Product Management Unit directs the marketing strategies of products and services offered under the umbrella of KKB and Findeks, taking into account the needs and expectations of the finance sector, the public sector and the real sector as well as individuals, while keeping its finger on the pulse of developing trends around the world. The unit focuses on the digitalization of the country’s economy with its services to the finance and real sector, providing benefits in many different areas and enabling all users to access data quickly with accessible and sustainable services on equal terms (with an awareness of the inequalities experienced by visually impaired users). The team aims to raise awareness of the products offered by supporting these efforts with financial literacy training activities which it carries out with various associations, in addition to internal and external collaborations, and to spread the products to a wide range of users through marketing activities.
The Product Management Unit maintains its efforts to increase the prevalence of unique products such as the Electronic Letter of Guarantee, Findeks Credit Rating, the Risk Report, Limit Control System (LCS), IBAN Verification, the QR Code Cheque Report and Tracker. To this end, the unit regularly analyzes user expectations, technological and economic trends, opportunities in the market and takes creative actions within the framework of the strategies.
Against the backdrop of the ongoing Covid-19 pandemic in 2021, the needs of the finance and real sector were responded to without interruption, with positive effects of the steps taken towards the digitalization of the country’s economy being observed. Efforts to improve and diversify products also continued unabated during the year. Also during the year, KKB was selected as one of Turkey’s 50 most innovative institutions in the evaluation by Fast Company with its TARDES project, which provides an important infrastructure and information service which allows banks to conduct evaluations based on accurate and up-to-date data and systematically evaluate agricultural credits without the need for expert teams in the field of agriculture.
Product Development Unit
The Product Development Unit determines KKB’s product development strategies by blending the expectations of the finance sector, the public sector and the real sector, along with individuals while keeping its finger on the pulse of technological and legislative developments. The unit carries out the necessary activities to achieve the improvement and enrichment of existing products and the design of new products with innovative ideas. One of the unit’s objectives is to provide a completely different customer experience by designing user-friendly, fluent processes for the products while carrying out these activities. The unit carries out all processes from the idea stage to the launch of products that will contribute to the Turkish economy and enable individuals and companies to carry out risk management more effectively, while ensuring that the products under the umbrella of KKB and Findeks are brought to users.
The Product Development Unit continued its efforts to develop, renew and enrich KKB and Findeks products throughout 2021. In addition to the needs of all member institutions, it provides support to the product, service and infrastructure work needed by public institutions and organizations, and important steps have been taken towards the digitization of the Turkish economy with its collaborations. As in previous years, the unit ensured the continuous response to various and high-volume needs arising in the financial and real sectors in 2021, and the unit played an important role in ensuring that the designed services were sustainable and accessible.
At the same time, the Product Development Unit, which closely follows technological and market developments, provides opportunities for new collaborations through meetings and evaluations with startup companies.
The Product Development Unit, which plays a role in the commissioning of digitalization actions with a user-oriented and systematic approach, will unwaveringly continue to carry out its activities to provide users with a rapidly growing product portfolio and business partnerships in 2022.
